Hey guys, William Huie here from Upbeat,
I want to talk to you about the art and really the science of customer acquisition. Now if you think about the business landscape and advertising and really marketing your business online, there’s really two fundamental factors that are really going to be impacting your success and your ability to bring on new customers.
And the first one is that if you look at what does the competitive marketplace look like right now? What does that landscape look like? There’s only one thing that’s going to change with that. It’s only going to become incredibly more competitive to market your business online. It just makes sense as more and more businesses flooding online, the inventory for both Facebook and Google is limited. Therefore, the competition is going to dramatically increase.